At Katz's Delicatessen, the Staff Wears T-shirts That Read "Send a Salami to Your Boy in the Army." Who Came up With that Near-Rhyme?

Louis G. Schwartz, who worked during World War II at the Sixth Avenue Delicatessen but never at Katz's, concoted the slogan to support his son-in-law, a German P.O.W. With another saying—"You'll buy War Bonds sooner or later / So get them today from Louie the Waiter"—he single-handedly raised a staggering nine million dollars for the war effort.

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Creative: Tronvig Group